Every day, millions of people are
liking posts.

Each one leaves a trace.

It happens everywhere, all at once.

What are our competitors actually running right now?

What is the community actually saying about us?

Which of their creatives is working, and why?

When people ask AI about our category, does it mention us?

Who are these people really: what they admire, what they distrust, who they listen to? Show us the whitespace nobody in the category owns. Where should our positioning sit against the set, before we spend? Do not stop at what worked, tell us what to make next. How visible are we in search for the terms that matter? How often do they post, and does the rhythm pay off? Compare the conversation themes for us and our nearest rival. Which formats dominate on each platform we buy? Scan what people are asking the AI answer engines.

Somewhere in all of it are the answers to questions like these.

We read all of it.

Every post, comment and ad that answers the question, labeled, counted and kept as evidence.

Illustrative social listening page: delivery complaints by theme, comment cards, insight and action
Pain points · Delivery

Delivery complaints doubled in March while price complaints barely moved

Share of Brand C's negative mentions, by theme
Delivery38%
Price21%
Packaging14%
Service12%
Texture9%
Other6%
share of 400 negative mentions, Jan to Mar 2026
Under a Brand C Instagram post · commented Mar 9

"Ordered the serum two weeks ago and tracking still says packed. Not ordering again until shipping is fixed."

DeliveryLate orderTone: Negative
WATCHOUT

Late deliveries, not the serum, now drive Brand C's complaints; repeat orders are at risk if March repeats.

ACTION · MOVE 1

Audit the March courier handoff and state a delivery window on every product page (p. 11).

SYNTHETIC DATA · ARRANGED FOR PHONE
Illustrative ads page: how a rival's top 50 ads open, ad cards with mock creatives, insight and action
Rival ads · Brand A openings

Brand A opens 46% of its top 50 ads on a product close-up

How Brand A's top 50 ads open
Product close-up46%
Face to camera22%
Text card14%
Unboxing10%
Other8%
share of Brand A's top 50 ads by days active
Mock ad: a serum bottle close-up on a warm background
Brand A · Meta ad · first active Feb 4, 2026

Oil control that lasts past lunch. The lightweight serum that sinks ...

Offer: Free shippingProof: Ingredient claimMessage: Oil control
OPPORTUNITY

Close-ups are Brand A's default; Brand C can match the format with its own oil-control proof.

ACTION · MOVE 2

Test three close-up openings that show the serum's texture (p. 11).

SYNTHETIC DATA · ARRANGED FOR PHONE
Illustrative AI answers page: brand mentions across AI answers, a sample answer, insight and action
AI answers · Oily-skin serum

AI answers name Brand C in 2 of 10 replies, far behind Brand A

Brands named in 10 AI answers to one question
Brand A70%
Brand B50%
Brand C20%
share of 10 answers, captured Oct 20, 2026
ChatGPT, asked for a good serum for oily skin · Oct 20, 2026

"For oily skin in Indonesia, look for a light, water-based serum with niacinamide or salicylic acid. Brand A's niacinamide serum is the most widely recommended and easy to find in local stores. Brand B offers a gentle salicylic option for breakouts. Brand C is a lower-priced choice worth trying if budget matters."

Brand A comes first with an ingredient named; Brand C comes last, on price alone.

WHY IT MATTERS

Shoppers who ask an AI assistant rarely meet Brand C, and then only as a cheaper pick.

ACTION · MOVE 3

Publish an ingredient page so AI answers can cite what Brand C contains (p. 11).

SYNTHETIC DATA · ARRANGED FOR PHONE
AI assistant
What's a good serum for oily skin sold in Indonesia?
Popular picks include Brand A's niacinamide serum, praised for its light texture, and Brand B's gel serum for sensitive skin. Some reviewers also mention Brand C, mostly for its price.
Brand C named in 2 of 10 answersSYNTHETIC
What we do  ·  01

SEO and GEO Analysis

Where you show up in search, and in the answers AI gives.

Mock ad: a serum bottle close-up on a warm backgroundConcept 01Texture first
Mock post: a hand holding a serum dropperConcept 02Proof in hand
Mock ad: a text card reading Shine off. Pores refined.Concept 03Words before the bottle
What we do  ·  02

Ad Creative Concepts

Concepts drawn from what is already winning in your category.

@user_2381

Love the serum, hate the wait. Day nine and still nothing.

Negative · delivery
@user_0457

Finally a serum that doesn't feel sticky in this weather.

Positive · texture
u/user_9912

Price is fine honestly. I just want it to arrive.

Negative · delivery
31% positive27% neutral42% negativeSYNTHETIC
What we do  ·  03

Social Listening and Sentiment

What people say about you and your rivals, and what to do about it.

Share of ads in market, last 90 days
41%Brand A
27%Brand B
19%Brand C
13%Brand D
BASE: 1,240 ADS · PUBLIC AD LIBRARIES · SYNTHETIC
What we do  ·  04

Competitive Intelligence

What your rivals run on Meta and beyond, and what is working.

@creator_01184K followers
Audience fit 92%
@creator_0261K followers
Audience fit 87%
@creator_03402K followers
Audience fit 58%
@creator_0423K followers
Audience fit 81%
What we do  ·  05

Creator and Influencer Intelligence

Which creators move your audience, before you commit budget.

And many more.

  • Organic Intelligence Analysis
  • Custom AI Build
  • vousphere
  • Custom Analysis
vous

Got a question about your brand?

Bring it to us.

Talk to us @vous.sphere
Back to top